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- đ° Take a Fresh Look at Your Client's Newsletter
đ° Take a Fresh Look at Your Client's Newsletter
đ Happy Wednesday!
Issue #42 is 818 wordsâ a 3.0-minute read.
I took 60 days to study 4 newsletter platforms before I launched Solopreneur Doorway.
beehiiv was and remains my top choice. **
1 big topic: Fix Your Clientâs Newsletter
Why it matters: You get the inside edge when you show clients how much you know about their industryâs newsletters and how to improve theirs.
â Reality check: Your best clients trust a small group of experts.
An outsider will take your place if you donât stay up-to-date on the hot news in your clientâs industry.
Build a tighter client bond with 3 steps.
Know the top 3 newsletters in your clientâs industry and what makes them shine
Tell your clients which topics are hot and would get you excited to read their newsletter
Share newsletter open and click rates for your clientâs industry to help them stay on target
đ By the numbers: The data on email marketing is eye-popping.
A few email newsletter stats at your fingertips give you powerful content for client conversations, texts, and emails.
You donât have to be an expert.
Simple statistics show you care.
Start here:
More than 50% of the worldâs population looks at their email every day (1)
beehiiv creators sent 4.5 billion emails in 2023, a +1,109% increase from 2021â22 (2)
Business newsletters have email open rates of 39% (3)
đ Go deeper:
Solve a client's problem, and your reputation with them goes up!
The challenge is that you get 2 or 3 chances a year to fix BIG client issues.
You need other ways to bring them value.
Sharing smart feedback on your clientâs newsletter proves you keep close watch on their progress and that you care about their success.
Leverage your newsletter know-how to cement the bond with your client.
Put these in motion.
A brainstorm session about newsletter ideas, competition, niche, and delivery frequency
An infographic that places your clientâs expertise at the hub and their solutions (newsletter topics) as spokes
A dashboard that shows the top newsletters in your clientâs industry and which topics those newsletters present
A fun report card that shows clients their grades for their newsletter topics, clarity, insight, and CTA
Whatâs next: Get to your inbox and read the top newsletters in your clientâs industry.
Craft an email and let your best clients know itâs time for a newsletter session.
If they take a pass, thatâs your chance to show them you know their industry better than they do.
Email marketing with newsletters is a powerhouse.
Help your client with theirs, and theyâll trust you more tomorrow than they do today.
This weekâs business story:
Take a Page from Boeingâs Sky Crisis
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0098b0df-f932-437e-a5b9-f069fd3a2093/Untitled_design.png?t=1718143933)
Magic Media by Canva
Boeingâs decision to improve their 737 model led to fatal crashes and scary videos of a panel falling off in mid-flight, according to a sad June 10 NYT article (4) .
The new Boeing CEO must now:
Improve passenger safety
Fix Boeingâs reputation
Gain ground on the competition
The big picture: Your top product, like Boeingâs, can fail, and your future hinges on how you react.
Failure gives you a path toward improvement.
Failure can also put you back at basecamp, which can be pricey, time-intensive, and difficult.
Why it matters: Every day, problems arise in your business, and you need to make tough choices.
You have 2 options when challenges occur.
Ignore the issue and stay with the status quo for as long as you can
Maintain a list of Plan Bs that you can test and put into motion when itâs time
Itâs an easy choice, right?
đ Takeaways from the Boeing crisis:
Change, competition and mistakes happen; stay flexible and prepare
The pain of doing nothing when a crisis hits is BIGGER than the pain of picking the wrong solution
Lean on your board of advisors for insight, help and momentum; theyâve got your back if you ever face a huge solopreneur crisis
1 fun idea:
âď¸ My vacation time is near.
How about you?
Whenâs the last time you took 10 days to refresh, explore, and try new foods?
A big pro for your solopreneur journey is independence.
You deserve it, and I hope you use it often.
đTell me where youâre going this summer so I can get fresh trip ideas.
Stay curious and keep opening doors.
-Erik
** Note: I may receive a commission if you opt to explore or enroll in a beehiiv solution through the links in this newsletter issue.
Sources:
(1) Tyler Denk, TG and EJ White, 2024 State of Email Newsletters, beehiiv, January 8, 2024, June 10, 2024, https://blog.beehiiv.com/p/2024-state-of-newsletters#core-engagement-stats-by-industry
(2) Ibid.
(3) Ibid.
(4) Niraj Chokshi, A Big Decision for Boeingâs Next CEO: Is it Time for a New Plane? The New York Times, June 10, 2024, https://www.nytimes.com/2024/06/10/business/boeing-737-max-new-plane.html